For many development studios, it is becoming increasingly difficult to produce all of the art required for a title without building a budget busting in-house art team. It is especially expensive to carry such overheads during non-productive phases. It is a balancing act to keep a long term game production on schedule using a limited number of in-house artists while dictated by budget constraints. As a result, some studios resort to a regular "hiring & firing" practice in an attempt to keep their fixed costs under control. We are all familiar with long periods of crunching in order to complete large amounts of artwork, which often has a negative impact on the morale of a studio team.

Building a relationship with Base77 eases the time/cost pressures by providing a scalable art team where resources can increase or decrease on demand. Whether working on a short or long-term contractual basis, the art budget becomes more predictable, production efficiency could be peaked, overhead costs are reduced and the hidden carrying costs eliminated.